Vienna. June 16, 2021 / With the claim to offer its customers the most personal private banking, Kathrein Privatbank is launching its new brand identity these days. In addition to the new visual identity, the continuous expansion of the (digital) services and the restructuring of the product range are given the highest attention. The rebranding was developed together with the New York-based design firm &Walsh and the Viennese creative agency Kobza and The Hungry Eyes (KTHE) in a process lasting several months.
"With this campaign, we deliberately want to focus on the most important asset of a private bank: The personal relationship of trust between clients and their private bankers," says CEO Wilhelm Celeda. In 2021, the Viennese Kathrein Privatbank, founded in 1924, and the trio of board members Wilhelm Celeda, Harald P. Holzer and Stefan Neubauer will prove that innovation and tradition are compatible with each other with a series of forward-looking measures. With its newly developed FamilyKonsult service, for example, Kathrein Privatbank is pooling its expertise in all aspects of succession, family and corporate wealth and foundations. "All these areas are complex and often closely interwoven, and the relationship of trust between customer and bank is essential in order to provide the best possible and most personal advice in this regard," says Celeda.
Witty, warm-hearted, Austrian
Inspired by Viennese Art Nouveau Kathrein Privatbank visually approaches the combination of tradition and modernity. "Investments are often perceived as an abstract concept, yet every decision related to wealth is a deeply personal one. As a private bank, one of our most important tasks is to listen to our clients. For us, the focus has always been on people and their stories, their goals, their plans," says Stefan Neubauer, Member of the Board, Kathrein Privatbank. "That's why we consciously position ourselves with humor, as an empathetic partner and, last but not least, as committed to Austria as a business location."
"Courage and focus are what distinguish great brands. We are therefore particularly pleased to accompany the rebranding of Kathrein Privatbank and to jointly implement this independent campaign," said Rudi Kobza, Managing Director, Kobza and The Hungry Eyes (KTHE).
Kathrein Privatbank AG, headquartered in Vienna, was founded in 1924 by Carl Kathrein and is one of the leading private banks in German-speaking countries. Its core competence lies in the management of private, corporate and institutional assets as well as the assets of private foundations. As a subsidiary of Raiffeisen Bank International AG, the private bank offers the advantages of a flexible, independent as well as service-oriented institution and the security of a stable, international banking group.